Sunderland, Hartlepool and South Tyneside Branch

Buddy’s Blog 4 | Learning Name Reflex | Introducing the Welfare Wisps

Buddy’s Blog: 4th Edition!

Today’s blog is a mixed bag. We start, as always in Buddy’s blog, with an update from Buddy and, in this specific blog, a little video of Buddy during a training session. But please do read on, as we are launching our new educational project aimed at kids and, here, we’ll show you what our brand new Welfare Characters are all about. Over to Buddy!

Hey, it’s me, Buddy! I’m still the bestest Buddy, in case you forgot from last time. I’m also getting so much wiser. I think I am definitely Buddy the Wise. Wow, I have been learning soooo much, and I want to tell you all about it.

My most excitings and fun, and one of the best everythings ever, is the fields where I walk and play. because there’s loads of fun spaces for pups like me to sniff and play and explore. But I can sometimes get really excited about all the sniffs, so I’m learning how to make sure my excitedness is OK and that it’s not going to make me run way too far to where I can’t see anyone and then feel a bit scared.
So, my human two-leggers have been coming with me to show me how much of a good boy I am. They have a biiiig leader that they clip on Buddy’s harness. I think they don’t know how big it is, but I do, because I’m Buddy. So anyway, it’s big big.

It’s so big that I can run and jump through the long, hairy greenness in the field, and sniff and explore and, at the same time, it helps me remember that my two-leggers are with me.

They call my name too, Buddy, so that they know I’m still with them. I think they might not be as brave as me. I’m the bravest!
When they call me, I know it’s them, and I can run back to them to say, “Hello, I’m here, I’m Buddy” and they like that. Then they call me good boy. I’m also famous, so you can see my most famousness in my video, here. This is me in the greens, on my biggest leader.

**For more information on training stimulation and rest, please consult with an animal behaviourist / qualified trainer. You can find some dog training and behaviour guidelines, here.

Anyway, here’s the next excitingness (I know, even more)… The humans at RSPCA Slumberland, Happypool and South Tinyland have given a big big big announcement. It’s still not as big as Buddy’s leader though. But yeah, anyway, they are making fun and learning excitings for the very little two-leggers. They have asked me if I want to help to show all of you about the new learnings, and how they work. Because I am Buddy the Wise. So, here’s me, Buddy, and here’s the bigger two-leggers telling you all about it.

Bye for now, from me – Buddy! Woofs!


Back to the humans…

Thanks Buddy, and thanks for letting us use the famous Buddy cartoon to help us announce our new plans. You may have seen on our social media over the last week or so, our initial introduction to our brand new kids characters: The Five Welfare Wisps.

We would like to take this opportunity to explain a little more about them.

Our aim with the Wisps fulfils a hugely important aspect of the work of the branch: the prevention of cruelty and the promotion of kindness towards animals through education. This is something we are very passionate about, and we are progressing towards something very exciting. For now, we just want to properly introduce you to these fab little Wisp characters and to demonstrate how we will be rolling out their presence in the future. Each Wisp represents one of the five animal welfare needs: Home, Company, Behaviour, Food & Drink, and Health.

These concepts are often not as simple as they sound, and can be fairly complex subjects, especially for younger minds and non-readers. So, our aim is to simplify these concepts through the use of story, symbols and image. To give you a better idea of what we mean, please download our example, aimed at kids, using Buddy as a guideline. Click here to download: Wisps-Buddy-Facts

What’s more – you can get involved. As part of the project’s growth, we are looking for guidance and feedback. So, if you have experience with teaching younger children, key stage 1 reading, or storytelling – we’d love to hear from you. To get in touch, please email